Provenance is the new SOC 2 for AI
Enterprise buyers now ask what your AI model was trained on. Why the question is spreading, and how to answer it with proof.
By Sash Mitchell, Founder, Elacity Labs. August 1, 2026
Enterprise buyers now ask what your AI model was trained on. Why the question is spreading, and how to answer it with proof.
Somewhere right now, an AI company is losing a deal it already won. Procurement asks for data provenance. Nobody kept the receipts.
Training data provenance is becoming the new SOC 2 for AI: a standard answer buyers accept so deals can move.
A real answer is a Data Bill of Materials: inventory, rights status, risk screen, and verifiable proof. The scan should run where the data lives. Bulk content never moves.